Why permanent data cleansing is not the solution!
Data Cleansing vs. Data Observability
Data cleansing is not a solution, but rather a symptom of a poorly designed data strategy and inefficient, poorly functioning processes. Many companies invest considerable resources in continuous cleansing measures – without permanently eliminating the actual causes of poor data quality. But if you just keep cleaning without plugging the leak, you'll never be able to work dry.
Data Quality Management, Data Management Strategy, Data Quality, Data Leadership, Data Cleansing, Data Observability
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