Interview on the MIT study The GenAI Divide: Back office, GenAI and data strategy – why companies are hesitant and how to do better
The MIT study The GenAI Divide shows that only a fraction of GenAI pilot programmes deliver real economic impact – the majority stagnate.
The MIT initiative's research reveals a clear divide: ‘About 5% of AI pilot programmes achieve rapid revenue acceleration; the vast majority stall, delivering little to no measurable impact on P&L.’ The greatest successes are not in marketing and sales, but in the back office. The results also show that purchased solutions and partnerships are more successful than in-house developments and that adoption is more successful when line managers drive the implementation. In this interview, the findings of the study are classified and linked to my own perspectives on modern data strategy, in particular on the role of governance and data & AI literacy as enablers.
Data Strategy, Data Literacy, AI Strategy, Data & AI Strategy, MIT Studie The GenAI Divide, Interview Data & AI Strategy, MIT
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