Data governance and artificial intelligence – the path to data-driven 360-degree customer service
Automation, AI and blind spots: Why data quality is more important than ever
In an age when customers expect more than just a product or service, data-driven customer service is at the heart of a successful business. Data governance plays a crucial role in this. It is the foundation on which 360-degree customer service is built, ensuring that the various departments of the company – sales, marketing, customer service – all access the same high-quality and consistent data.
Data Governance, Data Governance Strategy, Artificial Intelligence, Customer Centricity, Data Culture, Data & AI Strategy
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